Why You Should Care: The Digital Shift in Nigeria & The cost of ignoring Tech.

Recent reports indicate that over 55% of Nigeria’s population now has internet access, with mobile technology driving business interactions and consumer engagement. The government’s push for digital inclusion and fintech innovations like cashless transactions is reshaping the economy. Businesses that integrate technology stand to gain more customers, streamline operations, and increase revenue.

The Cost of Ignoring Technology
Many businesses that ignore the digital shift struggle with:

• Low Customer Reach: Traditional marketing is fading; digital marketing dominates customer acquisition.
• Inefficient Operations: Manual processes slow down business growth and affect profitability.
• Lost Revenue: Businesses without an online presence lose potential customers daily.
• Security Risks: Data breaches and cyber threats are on the rise, making cybersecurity essential.